What Does a Video Production Company Do?

What Does a Video Production Company Do? - Video Production Miami, FL

Are you looking to produce a video for your business? Do you need help with scripting, production or even post-production editing? What is video production, anyway? If these are questions in your mind, then you should contact a professional video production company for these answers and more! A high-quality video can be the difference between getting lots of views and not getting any at all. It’s important to work with professionals who know what they’re doing because it will get the best results possible for your business.

A professional company offers many services that are beneficial such as filming live events, shooting commercials or documentaries, producing training videos and much more!

There are many different aspects of video production  that a company can provide including script writing, production management and post-production editing. A professional video producer will get the best outcome for your business by getting it right the first time!

Some of the things a Miami video production company can help you with include:

  • Scripting
  • Planning
  • Location scouting
  • Logistics
  • Administration
  • Makeup
  • Casting

We’ll dive deeper into each one below.


Part of the value a video production company brings to its clients is the ability to take an idea and develop a script around it.  This is a lot of work for one person, so it’s better to have someone who knows what they’re doing handle this.

Scripting can involve creating content from scratch or adapting existing written material into something that will be more suitable for the final product. The script often includes information on camera angles and types of shots as well as appropriate music, and of course includes the actual words spoken by cast in the video.


A video production company’s planning process is all about making sure everything goes smoothly from start to finish.  It begins with agreeing on a budget, schedules and time frames, and number of people needed for each task such as shooting or editing. Production management then involves organizing everyone involved in order to make it happen without any delays or problems occurring during production or post-production.

Location Scouting

Due to client request or video requirements, an outside location needs to be scouted and selected, rather than using a typical studio setup. This necessitates the production company to research, scout and secure locations before they can be used. This is a crucial step, as the location is nearly as important as the primary characters in the video!

And besides the general logistics involved in shooting at that location, there can also be permission required, as well as costs to rent that particular location. The production company ensures that these costs are managed and included in the overall budget. Filming in Miami can present special challenges, so it’s best to be well-prepared.


This is the coordination of all aspects that make a shoot possible, from coordinating everyone involved in it to ensuring there’s food on set or enough time for post-production editing once filming has completed. Making sure that all needed equipment has been procured and is ready also falls under the purview of logistics.


Production companies take care of the administrative side of things, which includes bookkeeping and filing necessary paperwork. Aspects such as human resources, performance management and scheduling meetings all fall under the administrative team. Production companies handle all of these parts of the business for their own team.


It’s not unusual to find one or more people on set whose job it is solely to ensure cast members have their makeup applied before filming begins. This can  be done in a variety of ways, but it’s typically a crucial step that can really make or break the end result.

Make-up is used in video productions for two main reasons – to make people look their best and to avoid shiny skin.

Most video production companies work with professional make-up artists to ensure clients and cast have an excellent experience.


Depending on the type of video being made and what is needed for each scene, there may be some need to have actors cast.  The production company often has contacts within various talent agencies who are able to help them find the right person for a particular role.
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Read: Why We Love Filming in Miami

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