Types of Video Styles: Different Styles for Different Media
You may find yourself wanting to know what type of video you should produce for your company. You want it to be engaging, but you also need to consider the media it will exist on. To best fit the target social media platform, the style and content of the video can vary greatly! Should your video be long-form, a traditional “commercial,” or short and punchy? We’ll explore the various platforms and the trends you need to be aware of today!
You can share just about any old video link on social media, but if you develop and optimize films based on what works best for each particular network, you’re more likely to be successful or even go viral.
On social media, one of the most significant distinctions is that videos are generally found rather than sought. On YouTube or Google, for example, people may seek out a video to learn how to do anything, but on Facebook, Twitter, and Instagram, they’re more likely to come across an attention-grabbing video when scrolling through their feed.
There are several tried-and-true methods for making your content more visible on social media, and they’re all outlined in this article. The good news is that there are a few strategies to help cut through the clutter and improve your chances of having people notice and view your material. We’ll go over 8 different types of videos that perform well.
Remember that certain sorts of videos seem to work better on social media, but what one audience responds to won’t appeal to everyone, so don’t be afraid to mix things up and try various things to see what your audience likes.
1. Interview Videos
Informative interviews or Q&As are a fantastic approach to get your audience involved and answer their most pressing questions. For an on-screen conversation, sit down with a thought leader, customer, or team member. You may either prepare questions in advance, conduct an interview-style session, or ask your followers for their input.
This style of Q&A can work for solo videos in which you speak directly to your followers and answer questions they’ve submitted. You have the option of recording beforehand or live streaming.
2. BTS (Behind the Scenes)
Peeking behind the curtain is a popular pastime! By showcasing the people who make your company tick, you can highlight its culture and build trust and connection with your audience.
Behind-the-scenes videos featuring office tours, going backstage at an event you’re involved in, or a sneak peak at new products are wonderful topics.
3. Featured Product Video
According to one survey, 78 percent of consumers said that brand social media postings have affected their purchasing decisions. Video is an excellent method to highlight a product or show a particular feature. An informal social media post may appear more genuine than an advertisement and encourage customers to click the “buy” button.
4. Deals and Promotions
Customers love a bargain! Encourage your social media followers to take advantage of an exclusive offer by making a compelling video advertising a sale or promotion.
Everybody loves free stuff! Contests are a tried-and-true method to increase engagement, and there are several methods to utilize videos to broaden your reach even more. Definitely create videos advertising your contests. Make a video announcing the winners or hold a live broadcast giveaway and select winners on air from viewers who submit or interact with your brand’s social pages!
6. Make Announcements
Are you thinking of sharing some major news, such as an expansion or a new product category? It’s the perfect moment to announce it on social media and with a humorous video, you’ll have everyone talking!
7. Trending News
According to a recent poll, more than two-thirds of Americans get at least some of their news from social media these days! Breaking news and current events are an excellent chance to jump into the conversation. Make sure you’re cautious and tasteful – no one wants to appear to be “newsjacking” (especially with tragic news).
A video is the ideal method to share your perspective, whether it’s your company’s breaking news or a reaction to a significant occurrence or cultural moment.
Breaking news videos are one of the most popular video types on Twitter, as Twitter is where many people go first when news breaks or a real-time event is taking place.
8. How-to Videos
Last but not least, we have how-to videos. This type of content is one of the most Googled on the internet. You’ll need to modify the format (nobody is going to watch a 30 minute knitting lesson in their Newsfeed), but when done correctly, this style can be quite successful.
Hot Social Media Tips
We’ve discussed a few examples of various sorts of social media videos. Keep in mind that each of these may also be delivered in a variety of formats, so don’t be afraid to experiment. All excellent social media videos have many things in common that we can learn from! This creates an opportunity to learn to make better videos on just about any social platform.
Remember: always add value, entertain, or ideally both!
You have 3 seconds. If you can’t grab the attention of your audience in the precious first few seconds, they will keep on scrolling.
Be sure to include a catchy title card and remember, use those 3 seconds wisely!
Most users have sound disabled on their videos by default. Make sure you setup your video sequence to not require sound, at least initially. If sound will be required, add graphical instruction to the viewer to “unmute” or add the caption “best with sound.”
If there is dialogue in your video, be absolutely sure to add captions so viewers without sound can follow along.
It’s also important to keep it short. For example, on Facebook and Twitter, 2-3 minutes is ideal. With Instagram Feed videos, you’re limited to lengths of 3-60 seconds. You can upload an Instagram video longer than a minute, but only one minute of it will appear in your feed. The good news is that you get to pick which minute to display in your feed.
Experiment with different angles: fish-eye, bird’s-eye or drone footage, 360 degree views, Go-Pro action shots…try shooting videos with a unique perspective. And consider location scouting Miami to grab some attention with an amazing outdoor visual!
Videos on Instagram loop automatically, as do short videos on Facebook and Twitter. Take that into account when you’re creating them — you might even want to try a seamless loop that viewers won’t notice.
While with Instagram you really have no choice, on Facebook and Twitter, you can either share a link to a video hosted on another platform (usually YouTube) or upload your own video, which is referred to as a “native” video. Native video has a higher chance of showing up in people’s feeds due to Facebook’s algorithm prioritizing on-platform video first.
We hope you found these social media tips helpful! As with any marketing strategy, it’s important to experiment and find what works for your company. You may need to be patient during the early stages of testing – the right approach could take time to discover. If this sounds daunting or if you want help figuring out how best to use social platforms for branding purposes, let us know! We’re a Miami video production company that is more than happy to partner with you on corporate video services that drive sales by understanding how people interact with your content online.
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