Producing a Product Video: An Overview

A Product Video is an important part of any Product Launch. A product demonstration video helps potential customers to get a feel for what the product is and how it works, while also demonstrating its features and benefits. This blog post will offer some simple tips on producing Product Videos that are effective at helping convert prospects into customers.

What is a Product Video?

A Product Video is a short video that shows off the features and benefits of your new product. With Product Videos, you can show potential customers what you are selling at scale. It’s an effective way for people who might be interested in purchasing your product to get more information about it before committing their money – which means Product Videos also help to improve conversions and sales.

Context is King

Product Videos are an opportunity to set the context for your product by establishing a story that helps people understand how and why it was created, along with its intended use. This can be used in both Product Teaser videos as well as Product Launch videos.

Product videos are best used when you have a story about how your product came to fruition and need an opportunity create interest in what it can do for people.

Product Videos should align with your company messaging so that viewers get accustomed to your branding and style.

Keep it Short (Generally)

People are busy, so Product Videos should be short and to-the-point. Ideally, they should be around 90 seconds long or less – of course this depends on which social channel you’re on. Product Videos don’t have to be flashy or expensive to be effective; in fact, many great product videos use simple visuals and a clear message to get their point across. And if you’re on YouTube, any length is acceptable.

Both Show and Tell

Product Videos are a great way to show off your product and all of its features. By demonstrating how the product works, you can give potential buyers confidence that they’re making the right purchase.

Product videos should be entertaining and informative, while also being focused on the product itself. Try to avoid lengthy talks about your company. The video should be about the product, not you!

Product Videos can also be used to highlight customer stories and how they’ve benefited from using your product. This is a great way to show social proof and help potential buyers see how others have benefitted from making a purchase.

Get Your Customers Involved

Product demo videos can be very boring, if they are not executed properly. Product demonstrations should show the product in action and how it helps to solve a problem or improve an experience. The best way to get this kind of footage is by involving your customers early on so that you’re sure everyone knows what’s expected during filming.

In order to get this kind of footage, you need to involve your customers in the video production process. This means getting them to do more than just sit in front of the camera and recite a script. Be ready to capture spontaneous moments!

The easiest way to get customers involved is by scheduling a filming day and inviting them down to your office or studio. This way, you can control the environment and make sure that everyone is on set and ready to go when the cameras start rolling. If you’re working with a remote customer base, then you’ll need to do a bit more work in order to get them involved. One way is to send them a Product Video Brief, which will give them an idea of what you’re looking for in the video.

Understand Your Target Audience

The first step to producing a Product Video that sells is understanding your audience. Different products will have different target audiences, so it’s important you know who the video needs to appeal to before any other steps are taken.

Once you know your target audience, it’s time to start thinking about the video content itself.

What are the Features and Benefits to feature?

After understanding your target audience, the next step is figuring out what features and benefits of the product you want to showcase in the video. This can be done through market research or simply by asking customers what they like best about your product. Once you have a good list of features and benefits, it’s time to start storyboarding!

Storyboard Your Product Video

A storyboard is a series of sketches that outline each scene of your Product Video. This will help give you an idea of what visuals to capture during filming as well as how to sequence them together for a cohesive final product.

Connect At a Human Level

The Product Video is an opportunity to connect with your audience on a human level. It’s important that you make them feel like they can relate to the people in the video and create an emotional connection between the viewer and product.

Tips for Shooting a Product Video

Here are a few Product Video shooting tips to help you get started:

– Only film what’s necessary for the Product Video.

– Don’t overcomplicate your shots – keep it simple! Use a plain background to simplify your shoot. Use basic studio lighting.

– Show people using or experiencing the product throughout the video. This will make viewers feel like they could do the same thing if they made a purchase too.

– Use graphics and text sparingly, but when needed be creative with how these elements are presented on screen. For example, use lower thirds instead of full subtitles in some scenes so that visuals aren’t interrupted by lots of words appearing on screen at once.

– Use customer testimonials sparingly – they can be very powerful when used correctly, but too many can make your Product Video seem like an infomercial.

– End with a Call to Action. Your Product Video should always have a clear call to action (CTA) at the end. This could be anything from asking viewers to visit your website for more information to directing them to purchase the product on Amazon or in store. Whatever you choose, make sure it’s easy for viewers to know what you want them to do next!


Product videos are an important step in marketing your new product. By having a Miami video production company help you create a video that demonstrates the features and benefits of your product, you can create an emotional connection between the viewer and product that will make it easier to convert viewers into customers.

Of course there are times for a DIY approach, and other times having a corporate videographer oversee the project becomes essential. Talk to us today about the best way to promote your product – with amazing video!

For Even More Information:

Read: Corporate Videographer Services: What You Need to Know

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