Our lives revolve around the life cycle of our phone batteries more than we care to admit. How much juice do I have left? Do I really want to be stranded with no way of contacting people? Maybe I should delay leaving the house for 15 minutes to let my battery top off?
As America’s leading USB charging brand, Anker has a deep understanding of how these phone battery issues ripple into our daily lives. They’ve made a name for themselves by providing smart and technologically advanced solutions that are meant to replace the stock charger that comes with your phone, helping us charge our devices more quickly.
As their Miami commercial production house, we teamed up with Anker to help them create pre-roll ads that illustrate some of these everyday scenarios. The goal was for these to be instantly relatable and convey the problem in 6 seconds or less, which is the gold standard for a successful pre-roll campaign.