The thought of having to mow your lawn is greeted with groans in the States, but in Sweden and much of Europe, it doesn’t even cross their minds.
This is can be explained by the popularity of Husqvarna’s innovative Automower products. These intelligent robots are essentially the Roombas of the lawncare world. They detect when the grass is too high, automatically release from their housing, and mow your lawn for you, all without the user lifting a finger.
We partnered with Husqvarna’s agency of record, House DDB, to create a commercial that would help them launch this revolutionary product in the North American market.