Govee is an innovator in the fast-growing LED strip light business, leading with technology like RGBIC (which allows users to control individual bulbs on a strip) and app control.
They reached out to us needing a video production company for concepts and execution of a pre-roll campaign, with a focus on how their lights are so customizable that they become an expression of their user’s personality.
Since they were being specifically created for pre-roll and social media formats, the videos had to have enough of a hook to grab people and prevent them from clicking through, while also being dense with product info to drive conversions for the brand.