People don’t appreciate all the work and coordination it takes to turn on a light. Behind every power grid, there are a group of daring and hard-working individuals that risk their lives to maintain our network of power lines— a very dangerous job, even in normal times.
In the aftermath of a storm or another natural disaster that knocks out the power, however, it’s exponentially more vital, and even more dangerous. Linemen are asked to leave their homes for weeks at a time, work 16-hour days in the punishing sun, and leave their families to fend for themselves without power, all in service of a job that has no room for human error.
CCOM, the creative agency of record for Florida Power and Light, came up with a campaign that honored the sacrifice of these linemen, painting them as the unsung heroes of every disaster recovery.