For Celebrity Cruises’ first new ship in almost a decade, they set out to transform the cruising industry. Celebrity Edge shattered the mold of the luxury cruise experience, combining technological marvels with the trappings of a luxury boutique hotel and re-orienting the onboard experience to maximize enjoyment of the destination. They needed to partner with a video production company in Miami to help them sell it.
We were challenged by Celebrity to create a video series that was just as extraordinary as the ship itself, to help build excitement for the ship’s the launch over a two-year period during its construction. The videos were to lead the charge in generating pre-bookings and creating a strong impression on industry press.