Airbnb wants you to feel right at home, no matter where you travel. It’s this “kick off your shoes” brand tone that has driven their enormous success, and it was embodied by a relatable, laid-back explainer video that they created back in 2012.
While almost everyone knows what Airbnb is now, the idea of temporarily staying in someone else’s home certainly required careful explanation back in the brand’s early days, and their English explainer used a friendly face and a light-hearted tone to help this strange idea go down easy.
As Airbnb expanded, they found the need to re-create the magic of this original explainer video but adapt it to different cultures and markets. Airbnb partnered with Artex to create a version for Mexico, in order to help smooth the way for the Mexican product launch.