How Much Does a 30 Second Commercial Cost?

Have you ever wondered how much 30 second commercials cost? Well, now you don’t have to. In this blog post we will talk about 30 second commercials and their prices. The focus of this post will be on the production aspects of the commercial creation, rather than the distribution/airtime costs.

You may be surprised to learn that a professional commercial can be produced for as low as $10,000 for a basic production. Costs can vary widely, however, so we’ll delve a bit deeper into the aspects that determine this cost.

Production Complexity

The cost of a 30 second commercial can vary greatly depending on the production complexity. A very simple, basic commercial may only require a crew of one or two people and can be shot in a day or two. More complex commercials with bigger budgets may require a larger crew, more specialized equipment, and additional shooting days.

Remember that a commercial project has to weigh Return on Investment, so when complexity incurs associated costs, the benefits have to thoroughly evaluated when making decisions about what’s in and what’s out.

Length

Commercial spots generally fall into 15, 30 and 60 second lengths. Depending on your messaging, your commercial could feasibly be edited into different lengths to fit the available slots, while still delivering your main message.

To maximize your investment, you can also extract both stills and GIFs to be used online for maximum shareability!

Post-Production

Once primary photography has concluded, the editor takes over. It’s the editor’s job to connect the footage together in a cohesive, engaging story. A skilled editor can assemble the different clips to fit the format and message requirement of the project, all based on the same source material. The editor may also intersperse additional footage to supplement what has been provided already.

Graphics, animation (Animated Video Production) and text – as well as any special effects – are added during this phase as well. This really begins to polish up the project and bring it close to completion.

Final Post activities include the addition of audio (voice, music, sound effects), slight tweaks and color correction.

Conclusion

A 30 second commercial can range in price from $10,000 to $100,000 or more depending on the production complexity. Complexity, length, post-production and graphics all play a role in dictating the cost. Keep these factors in mind when planning your next commercial!

And for help planning your next commercial, please reach out! As a Miami video production company, we love being part of the creative process, helping our clients produce amazing commercials that deliver huge returns!

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