Explainer Video Production: Why Your Business Needs One
Do you want to know why Explainer Videos are a must-have for any business? Explainer videos are an excellent way to communicate the value of your product or service. They also help customers understand what is being offered and differentiate from competitors. For instance, a well-made Explainer Video can give a startup with limited resources a competitive edge over larger companies. In this blog post, we will discuss the different types of Explainer Videos, how they can be used in your marketing strategy, tips on how to make an amazing Explainer Video that converts!
What is an Explainer Video?
An Explainer Video is a short, fun to watch video that uses text and graphics to help explain what your business does in an entertaining way. Explainer Videos are typically 60 – 90 seconds long but have been shown to be most effective when between 90 – 120 seconds. It’s important for Explainer Videos to not only be entertaining, but also have a clear message and purpose (and potentially a call to action – see below). It should also be mentioned tha Explainer Video production is differentiated from training video production – they both serve difference purposes!
Types of Explainer Videos
Explainer videos can be used for many different purposes including marketing campaigns, customer retention efforts, training new employees or just to get your product into people’s hands. Here are some of the most common Explainer Video types.
Live-Action Explainer Videos
Live-Action Explainer Videos are a great way to introduce your business and what you do. They should be short, fun to watch, and have a clear message on why people should buy from you! These types are usually great for companies that sell a physical product, or that offer services that revolve around people. We naturally want to form human connections, so your video should prominently feature human interaction.
Product Launch Explainer Video
If you’re launching a new product, an Explainer Video is a great way to introduce it to the world. This type of Explainer Video should be high energy, exciting and explain the benefits of your new product. Consider the major pain points your customer is experiencing, and how these will be solved. Or the primary benefits that your customer will experience by using your new product, and how their situation will be improved. Combine these concepts into a powerful script that engages with your audience (see below for Script Tips).
How-To Explainer Video
Do you have a complex process that needs to be explained, or perhaps a complicated topic that needs to be distilled and simplified? Explainer Videos are great for this! The combination of simple visuals, screen shots, headlines and a straightforward voiceover can make just about any topic or concept approachable.
Animated Explainer Videos
Animated Explainer Videos are a great variation on Explainer Videos that can explain complex topics in an easily digestible way. They continue the Explainer concept, but primarily convey the visual aspect via animation, rather than using live-action. They are especially well-suited for situations needing to explain services, or other intangible products, such as software.
Whiteboard Explainer Videos
These Explainer Videos are drawn by hand on a white board and can be fun to watch. Sketches, diagrams, illustrations and various phrases can be drawn, adjusted and erased as the video progresses. One popular technique includes recording the writing and drawing of the complete sequence, and then increasing the playback speed so it looks like you’re drawing at lightspeed while the voiceover moves at normal speed, in parallel. This keeps the viewer engaged while the normally time-intensive process of detailed drawing is dramatically accelerated.
Conversion-Optimized Explainer Video
Do you want to increase conversions on your website or social media page? If so, an Explainer Video with a call-to-action is a great way to do it. Explainer Videos are one of the best ways to increase conversions, especially if you offer something for free! Explainer videos can be used on landing pages or social media posts where people are already looking at your products/services. Using a simple framework like PAS (Problem-Agitate-Solution, see Script below), with a solid CTA, can send your conversion through the roof!
Now that you know about the different types of Explainer Videos, let’s go over some tips on how to make your own!
Tips for Making an Explainer Video
The most important part of any Explainer Video is the script. Make sure you have a clear message and purpose before starting to write. Consider your audience’s situation and the main challenges they face. If you want an Explainer Video that delivers results, use the framework of:
Problem – describe the problem your customers face
Agitation – highlight the emotion your customer is feeling about that problem
Solution – offer a solution to alleviate or completely solve that problem
Call to Action – present a simple next step, whether clicking a link, filling a form, or booking a call.
It’s important to make sure the Explainer Video matches your brand. Try going through a few people in your company and see which voice fits best, or ask a particularly-well-spoken friend if you can borrow their radio voice for the afternoon!
Of course there are loads of online marketplaces that can connect you with professional voiceover artists, but if you’re on a tight budget or just want to test the waters, consider recording the voiceover yourself. Just make sure it’s high quality and edited well.
Produce the Video
Animation can be expensive, so it’s important to plan your video shoot carefully and set your Explainer Video budget before starting production. The type of animation you choose will also affect the cost.
Once you’ve decided on a budget, it’s time to start production! Make sure you have developed a storyboard and shot list beforehand to help guide the Miami video production company through the process.
Music and other Effects
This is another factor that will help define your Explainer Video. Be sure to choose music that makes you stand out from others while matching the tone of your Explainer Video. The same goes for sound effects!
Call to Action
As mentioned above in the Script section, a great video that delivers results will almost always include a call-to-action at the end. In other words, what do you want them to do once they finish watching? Make sure the offer is both simple and compelling.
Now that you know all about Explainer Videos, it’s time to start planning your own. They’re a great way to increase conversions on your website and on social, as well as helping explain complex topics and show the fun side of your business. And best of all, they’re affordable and straightforward to produce!
Let us know today if we can offer guidance in producing your own Explainer Video!
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