During the frigid month of November, NYC-based agency MRY came down to Miami to work on a Visa/Orbitz cross-promo campaign. Since we had already established a relationship with MRY on their Coca-cola shoot, the process was seamless for all of us. The challenge came in the creative. We had to build a massive sandcastle. It needed to be a mash-up of iconic structures from around the world…and we had 1 week to do it.