Case study/ULTIMATE SOFTWARE: HERE’S TO YOUR EMPLOYEES

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ULTIMATE SOFTWARE: HERE’S TO YOUR EMPLOYEES

The Ask

Ultimate Software, our long-time digital client gave us an opportunity to work in the broadcast space.

Create 30 second commercial for national broadcast
Focus on “People First” aspect of the brand
Combine emotional appeal, high-end visuals and unique stylish flourishes
Tell the story in one shot

Approach

Utilize Motion Control rig to stabilize moving shots
Match-Cut motion shots to tell the story in one seamlessly edited shot
Coordinate multiple visually distinctive business, university, and home locations to show each employee as a unique individual
Use snow blankets, leaf blowers and polyfoam granules to make it snow in Miami

Results

Johnnie Walker Black Label: Then, Now, Always - Artex video production team in Miami

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