Case study/test

BACK

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Ultimate Software, our long-time digital client gave us an opportunity to work in the broadcast space

The Ask

  • Create 30 second commercial for national broadcast
  • Focus on “People First” aspect of the brand
  • Combine emotional appeal, high-end visuals and unique stylish flourishes
  • Tell the story in one shot

Approach

  • Utilize Motion Control rig to stabilize moving shots
  • Match-Cut motion shots to tell the story in one seamlessly edited shot
  • Coordinate multiple visually distinctive business, university, and home locations to show each employee as a unique individual
  • Use snow blankets, leaf blowers and polyfoam granules to make it snow in Miami
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Johnnie Walker Black Label: Then, Now, Always - Artex video production team in Miami

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