Case study/AT&T U-Verse: Fantasy Football Face-off

BACK

AT&T U-Verse: Fantasy Football Face-off

Overview

Our objective was to create awareness of AT&T U-verse’s product features that cannot be emphasized on traditional mass advertising and give it a “cool tech” factor to the Latino community.

 

APPROACH

To achieve our goal we created six spots that would be shared on social media. Each spot took place in a typical Latino home with highly reputable bloggers in the Latino community. We created an atmosphere for each blogger that was natural to their personalities and career. Each blogger demonstrated a different AT&T U-verse feature in relation to their personal day-to-day activities.

 

RESULTS

Since each blogger targeted a different segment of our target audience the campaign was able to reach a wide-range of Latinos. As of now 4 out of 6 spots were released and have already reached a total of 784K viewers.

Johnnie Walker Black Label: Then, Now, Always - Artex video production team in Miami

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