Animated Video Production: How to Bring Your Ideas to Life

Animated video production is a process that can bring your ideas to life. Animated videos are one of the fastest-growing segments in marketing, and they’re being used in more industries than ever before. Animated video production has many benefits for businesses – not only does it create an interesting way to present their products or services, but it also builds trust with customers when animated videos are done in a professional manner. In this blog post we’ll cover the process of bringing your ideas to life with animation!

Businesses have begun to realize how video helps build trust among their customers by increasing conversions and lowering customer acquisition cost. Another aspect is the customer service that having excellent video provides! A quick, high-quality video can answer frequently asked questions and start your relationship with a customer off on the right foot!

Given the current economic conditions, businesses in all sectors are struggling to market their products or services due to a lack of resources and constrained budgets. Animated videos, on the other hand, are more cost-effective to produce than traditional commercials; plus they have the potential to market themselves and only need a computer to run.

If you’re a business and want to invest in one of these little miracle films, you might be unsure where to begin. That’s great – that’s what this article is for.

Getting Started

Animated video production starts with discovery. We’re wanting to gather details on your company, your products & services, the subject matter at hand, and the target audience. This phase includes brainstorming ideas on the best way to approach the project, and determining what the video will look like (style, tone, etc.).

Two major types of animated videos include Explainer Videos and Educational Videos.

We have another post providing more detail around what Explainer Videos (Explainer Video Production) are, but in brief, this is an Animated Video that aims to tell your story, or communicate a message for you in the simplest way possible. The goal of these videos are to get viewers up-to-speed quickly. Educational Videos (Training Video Production) on the other hand provide more information around concepts and require less artistic creativity – instead, they focus on factual accuracy.

They’re both beneficial and have their place in Animated Video Production, but it’s important to understand which type of video is right for your company and target audience.

Scripting

Once the style has been decided upon, the next step is scripting. This document will be used as a guide to produce the storyboard – essentially a series of sketches that represent each scene in the video. The storyboard is then developed to begin to develop an initial feel for how the end project will look (discussed next).

As the Animated Video Production process continues there are many other aspects to consider – background art, animation style & design (characters), audio recording for voiceovers / dialogue…etc. These elements all play a role in creating an Animated Video that will captivate your audience!

Storyboard

The storyboard phase is where we take all of our ideas from discovery and put them into a sequential order. This is important because it helps us better visualize how the video will flow and plan for potential problems before they become costly issues down the line. Having a corporate videographer oversee things certainly can help smooth the process.

The storyboard also helps us determine whether or not the video is achievable within budget and on schedule – something that’s always important to keep in mind when producing any type of video. Animated videos are no exception! Also, the overall length should be estimated at this stage (how much does a 30 second commercial cost?).

Once the storyboard has been finalized, it’s sent over to our team of animators who will begin creating the animation that goes along with the script you’ve written.

Animating

This phase involves the artists actually developing the animation and bringing the storyboard to life. It’s a time-consuming process, but it’s important that each frame is perfect so that the video flows smoothly for viewers.

This is also where audio is added in order to further enhance the video experience. The Animated Video Production process can involve voice recording, sound effects and music. We then take all of these components and combine them to create a final product before sending it off for review and revisions if necessary.

Revisions

A lot of time can be spent in Animated Video Production perfecting the final project until it’s just right. That being said, revisions are often necessary to ensure that all of your bases have been covered and this Animated Video is on track for achieving the goals you’ve set out from the beginning.

If a video has been produced using certain types of animation – such as cartoon characters or kinetic typography – revisions may also be necessary to ensure that the final product looks consistent with the style you’ve chosen.

After revisions are complete, we quality check all aspects of the video before releasing it to you and your team for sign-off!

Investment

Animated Video Production can seem like a daunting task, but with careful planning and a dedicated team, your business can enjoy the many benefits realized with an excellent animated video project. That being said, there is also a relationship between video quality and budget. A basic, short animated video can start from $10,000 and go up from there, depending video complexity, timeline and quality.

Conclusion

There’s no doubt Animated Video Production can truly bring your ideas to life – but that doesn’t mean it’s easy. Animated videos are an investment, and the quality of the final product is largely dependent on how much time and budget has been devoted to each phase of production.

You have to know who your audience is and what message you want them to get from the video. Animated videos offer a lot of freedom, but too many choices can be overwhelming for someone who doesn’t have a lot of experience in this field.

On the other hand, animated video production can be easy and fun to work on if you know what Miami video production company to trust your vision with. We can help bring ideas to life and produce an Animated Video that’s suitable for any audience – whether it’s a large company or just one person.

Talk to us today! We’d love to provide advice and guidance to get your project rolling and to make your Animated Video a reality!

For Even More Information:

Read: How Much Does a 30 Second Commercial Cost?

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