Working with Celebrity Cruises’ marketing and new build teams, we were asked to conceptualize and execute a cinematic and impactful launch video, announcing their new class of ships, the EDGE class. The project was tasked with demonstrating future spaces via renderings in a cinematic and 3D way, and produce interviews and b-roll that supported the story that resembled a high-end documentary series, such as Netflix’s Chef’s Table. This project involved traveling to the shipyard in St. Nazaire, France, and flying to a designer’s studio in central London. It also required soundbites from very famous and successful designers and architects, such as Kelly Hoppen (Dragon’s Den, BBC) and Tom Wright (architect of the Burj al Arab, one of the world’s most recognizable skyscrapers). On top of all that, the video was to be extensive in its detail, pushing almost 10 minutes at length with less than six weeks for total post-production (including 3D animation.) The video also required traveling to LA to film celebrity designer Nate Berkus for the final piece of the puzzle.