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THE THINGS WE SAY/Intima Hogar Shoot Recap

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Intima Hogar Shoot Recap

October 16 2014 by

Dear Internet,

I am writing you to day to tell you about our INTIMA HOGAR shoot.

As this is Miami, I surely do not need to remind you that INTIMA HOGAR means “Badger Palace” in Creole.  We were contracted to transform their marketing into something more cinematic and emotional while still being informative about quite a number of details- this is no small task in the claustrophobic confines of 30 seconds.

DP SHERMAN, GAFFER RALPH, AND A BEAUTIFULLY OUT OF FOCUS DIRECTOR ALEX[/caption

DP SHERMAN, GAFFER RALPH, AND A BEAUTIFULLY OUT OF FOCUS DIRECTOR ALEX

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Alex working with the talent.

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This would be a Christmas card if not for whatever face I’m making back there

But, no small thanks to Spanish director/copywriter Alex Messianu, we pulled it off- we think the kids are super-cute, the shots look great (thanks again to Sherman Johnson), and the mood fits the market perfectly.

 

The wonderful and challenging MoVi camera rig

The wonderful and challenging MoVi camera rig

This shoot was pretty interesting- we pretty much rented a house in South Miami and had our crew of 25+ pretty much gut every room and rebuild it the way Alex wanted. A lot of fun, but mainly because we had an amazing crew making it all happen- a 9-setup day in 10 hours is no small feat.

 

Way to point that light in a different place, Sherm

Way to point that light in a different place, Sherm

Our young talent

Our young talent

Our old talent

Our old talent

You know what would demonstrate what I’m talking about in an audiovisual way? A VIDEO, GO!!!

Thanks to BTS wunderkind Peter Vahan for the fine work on this. And here’s our favorite spot from the bunch (note that we wrote the music and jingle for this!):

I am glad we had this opportunity to spend this time together, Internet. I will be back to show you more BTS insights in a while.

Tim Warren - Best Creative Director in Miami - Artex Productions - Top Video Production Team in Miami

Tim Warren

Creative Director